Realtor Success AllianceTop 5 partner feature · 2026
Cathy
Hoogenhout
eXp Realty · Cape Town and the Winelands
Reputation before commission.
Fifteen years, five caps, one ICON. Cathy on why the deal was never the point.
Coffee with CathyThere is a line Cathy Hoogenhout says so often that her clients have started repeating it back to her. My reputation always comes before commission. It is not a slogan. It is the reason the same families call her for their second home, their first investment property, and eventually their children’s first flat.
In the past year alone she has guided more than forty families and investors through a sale, well over R100 million in property changing hands under her name. The numbers are the easy part of her story. The harder part, and the more interesting one, is how little she talks about them.
“The house was never the product. The product was a family making one of the biggest decisions of their lives.”
Cathy Hoogenhout
The story
A product worth staying for
Cathy did not grow up wanting to sell houses. She grew up wanting to sell, full stop. Sales and people were always the draw. What she could never find was a product that held her attention past the first year.
Property did, in 2011. Every listing was a different house, every client a different life, every transaction a new set of problems to solve. She realised early that the house was never really the product. The product was a family making one of the biggest decisions they would ever make, and needing someone steady beside them while they made it.
That steadiness is the thing her clients mention most. Cathy does not believe her job ends when an offer is signed. The weeks between a signed offer and registration are where transactions get emotional, where bond approvals wobble and sellers panic and buyers get cold feet. She stays in it, guiding, reassuring, answering the late evening message.
The stories she tells about her career are rarely the biggest sales. They are the difficult ones, where a client told her afterwards that they could not have done it without her. She calls that the greatest compliment in the business. It is also, not by accident, how a fifteen-year career gets built almost entirely on repeat clients and referrals.
The recognition
Slowly, then all at once
Cathy is an eXp Realty South Africa ICON Agent, the company’s highest honour for production, awarded to a small fraction of its agents worldwide. She has reached cap five times. Ask her which she is proudest of and she names them both, then changes the subject to the clients who come back.
NQF4-qualified Full Status Property Practitioner · Fidelity Fund Certificate · English and Afrikaans
A selection of her work
Sandown, Blouberg · Bainskloof Pass, Wellington
Where to find her
From the Northern Suburbs to the Winelands
Durbanville, Bellville, Brackenfell, Parow, Goodwood, Panorama, Monte Vista, Bothasig and Burgundy Estate. Century City, Milnerton, Table View and Blouberg on the coast. The Southern Suburbs from Rondebosch to Wynberg, and Stellenbosch, Franschhoek, Paarl and Wellington in the Winelands.
Residential and luxury sales, sectional title, lifestyle estates, new developments, commercial, farms and smallholdings, and property investment.
“My job does not end when the offer is signed. It ends at registration.”
Cathy Hoogenhout
eXp Realty · Cape Town and the Winelands